A. / About
We plug into your Slack, join your standups, and work in your repos. Three weeks in, the line between your team and ours disappears.
B. / Services
Six capabilities, one partnership.
We scope to outcome, not headcount.
UX Design & Strategy
User Research
FLOWS
PROTOTYPES
AI Features & Integration
LLM UX
AGENTS
DASHBOARDS
Scalable Design Systems
TOKENS
COMPONENTS
DOCS
Kinshuk, I really appreciated working with you and helping us shape the AQMx platform. Thank you again for your reactivity, adaptability, and great suggestions along the way!
Juliette Laurent
Air Quality Specialist, CCAC, United Nations
Thanks so much for all the work on the Purpose website and rebranding effort - we couldn’t have done it without you!!!
Claire Dimmock
Associate Director Project Management, Purpose
Stellar design work, Samya brings patient, calm leadership. He communicates clearly, stands firm when it matters, and bring a steady, composed energy that's rare in creative work.
Sheetal Raghav
Creative Director, Animal
C. / How we work
D. / Price
Pick your route -
Both lead up.
One call - we look at your product, you look at our portfolio. If there's a fit, you pick a tier and we're in your Slack by Monday.
Base Camp
One time focused design requestes with defined
outcomes and timelines.
One-off
Engagement
Project-specific design partnership
Strategy led execution in weekly sprints
Weekly check-ins + 24hrs support
Perfect for Branding, Website landing pages & Pitchdecks
The Summit
Your plug and play design team.
We embed in your team, run all requirements.
Monthly
Retainer
Integrated design team, minus the full-time hiring overhead
Strategy led execution in weekly sprints
Bi-Weekly check-ins + 24hrs support
Ideal for long-term engagements, building complex design systems and 0-1 initiatives
Don't stall your roadmap for a hire.
Ship with a design partner who matches your pace.
With Ascend
In-house
E. / MEET THE TEAM
Partner with a team that
moves the metrics
Kinshuk
Founder /
Lead Product Designer
12+ years designing enterprise products and user experiences across Honeywell, BT Group, Simpplr and the United Nations.
I design for the hard stuff - Industrial IoT, AI-native SaaS, building automation, aviation, telecom, banking, crypto, blockchain & fintech - the kind of products where the complexity is real, and the stakes are operational. Foundational designer at WazirX, Honeywell Forge and UNEP's AQMx platform; helped shape the brand, their products and design systems.
Three design patents for contributions at Honeywell, an iF Design Award, an IXDA finalist, a Kyoorus Elephant winner, UX India and Nasscom Design award for Project Quantum. habit of shipping things that move metrics.
Sam
Co-OP Partner /
ART DIRECTOR & Design
Samya Ghosh has spent 12+ years designing for culture, systems, and social change across the United Nations, WHO, MacArthur Foundation, IKEA Foundation, Meta and Apple.
Samya leads teams building human-centered platforms that drive community action - with a focus on healthcare and gender equity. His practice sits where storytelling meets design thinking and research, mapping how people think, act, and decide, then turning that into intuitive, ethical, scalable solutions.
His work has been featured at London Design Week, New York Climate Week and What Design Can Do, and recognized by Cannes Lions, Kyoorius and Indigo Awards.
Soumya M.
Co-op Partner /
Strategist & Content Writer
Soumya has spent nearly a decade building brands across advertising's biggest rooms - Famous Innovations, Ogilvy and M&C Saatchi.
He believes in outsmarting the competition rather than outspending it, turning insights, data and observation into smart storytelling that works across digital and mainline. His range runs wide: BMW, Uber, Amazon India, American Tourister, Roche, Costa Coffee, Lenovo, Oppo, Khan Academy and Tata Docomo, among many others.
A serial pitch-winner, he has helped land American Tourister, Roche, ENO, Amazon, Tata Housing and Lenovo. Trained in English and Comparative Literature at Pondicherry and Calcutta, with a digital marketing certificate from MICA.
